MTR launches Sambar Anthem celebrating Karnataka's culinary heritage
MTR launches Sambar Anthem celebrating Karnataka's culinary heritage Bengaluru, July 4: MTR Foods has joined hands with renowned musician Vasu Dixit to launch the Sambar Anthem, a musical tribute celebrating Karnataka's enduring love for sambar and its place in the state's cultural identity. The anthem was unveiled during a live performance by Vasu Dixit in Bengaluru and is inspired by the memories, traditions and emotions associated with the iconic dish. More than just a staple on the dining table, sambar has been an integral part of Karnataka's food culture for generations. Whether paired with idli and dosa for breakfast or served with rice during family meals and festive occasions, every household has its own unique recipe and cherished memories. The anthem captures these shared experiences, reflecting the warmth and nostalgia that make sambar special across the state. As part of the campaign, MTR invited consumers to share personal stories and memories linked to s...